One of the key factors of success for any business, and a foundational goal for anyone starting out, is branding. Your brand is intrinsic to who you are as a business, without it,  consumers wouldn’t be able to distinguish your offering from the many other options and...
Marketing a band is not much different than marketing a solo artist. In fact, it should be approached in the same manner, as the band itself is a single unit. Nevertheless, for many just starting out, questions remain about specific tactics or strategy to take your...