One of the key factors of success for any business, and a foundational goal for anyone starting out, is branding. Your brand is intrinsic to who you are as a business, without it, consumers wouldn’t be able to distinguish your offering from the many other options and...
About 80% of small businesses fail within the first 18 months of taking off–and that’s just in America. Such odds are likely uninspiring for budding entrepreneurs; yet, year after year, people with great ideas continue to put them into action, and those with...
