by Tom Sarig | Mar 14, 2016 | Branding, Business, Entrepreneurship, Strategy
One of the key factors of success for any business, and a foundational goal for anyone starting out, is branding. Your brand is intrinsic to who you are as a business, without it, consumers wouldn’t be able to distinguish your offering from the many other options and...
by Tom Sarig | Dec 28, 2015 | Advertising, Branding, Content Marketing, Internet, Media, Strategy, Tom Sarig
With increasing competition in a global, 24-hour consumer marketplace, brands have been forced to strategize beyond mere advertising to attract and retain customers; the idea of “build it and they will come” is a notion of the past. As consumers have practically...
