One of the key factors of success for any business, and a foundational goal for anyone starting out, is branding. Your brand is intrinsic to who you are as a business, without it, consumers wouldn’t be able to distinguish your offering from the many other options and...
Marketing a band is not much different than marketing a solo artist. In fact, it should be approached in the same manner, as the band itself is a single unit. Nevertheless, for many just starting out, questions remain about specific tactics or strategy to take your...
About 80% of small businesses fail within the first 18 months of taking off–and that’s just in America. Such odds are likely uninspiring for budding entrepreneurs; yet, year after year, people with great ideas continue to put them into action, and those with...
With increasing competition in a global, 24-hour consumer marketplace, brands have been forced to strategize beyond mere advertising to attract and retain customers; the idea of “build it and they will come” is a notion of the past. As consumers have practically...
